Conversion rates are crucial for the survival of an ecommerce website. Businesses go bankrupt if they fail to generate enough revenue to cover costs. So naturally all ecommerce businesses are on the hunt to optimize their website to increase the ecommerce conversion rate. Here are 3 things to work on to improve your online business’ sales performance.
1. User Friendliness
All websites should have a good user interface to facilitate the shopping process. One major factor that gets customers to lose interest is long loading times for webpages. A webpage should load in two seconds. You can use the Pingdom Website Speed Test to identify which area is affecting the load time of your website.
Another important feature is the navigation which should be organized and simple. Products should be arranged in a logical manner so it is easier for customers to locate items. After the shoppers have made their selections the checkout process must allow them to complete their purchase in a few quick steps.
If there is too much information required or sign-up is mandatory, then the customers will be more likely to abandon their shopping carts. The option of a guest account is necessary to reel in maximum sales.
2. Trust Factor
People are more likely to spend their money on products and brands they know they can trust. Even if your business is not well-known a few tweaks to the website can earn a shopper’s trust. The best way to boost consumer confidence is through user content. This could be in the form of reviews or ratings on the product pages. The top reviews can be highlighted to show the product in a positive light.
Another way to enhance the conversion rate is displaying content from actual users in the form of pictures. These can be attached with the reviews or customers can submit photos of their purchases separately. These photographs can be posted on the product page as proof of its popularity.
You can even add secure shopping certifications and trust marks to the online shopping portal so customers can rest in knowing their transactions are safe and payments are secure. Adding guarantee badges and trust badges improves the trust factor by a mile.
3. Shopping Experience
Shopping experience is what convinces potential customers to actually make a purchase. It is about optimizing the visual elements of the website including product descriptions and promotional content.
The most important facet of the shopping experience are the product descriptions. These should be well-written and focus on the unique selling points of each item so shoppers know exactly what they are paying for. The descriptions should be crafted in a way that resonates with the audience.
Additional to the product descriptions, user guides of the different sizes and models can also help customers make the right decision when it comes to buying. It is also highly essential to add high resolution pictures of all products so the features are clearly seen or product videos for 360 degree views.
Other articles than can be interesting for you:
- 9 Quick Ways to Increase Your E-Commerce Conversion Rate
- Get more Sales with E-commerce Conversion Optimization – 10 Tips to Follow
— Philip @ Silverbrook (@SilverbrookIT) 18 de abril de 2017