In 2016 the ecommerce retail industry reported an estimate of $400 billion sales in the US. It has been predicted the number will increase up to $700 billion by 2020. The average ecommerce conversion rate in the US for all interne devices is currently at 2.76% but it can be improved no matter how well your website is doing. Some areas can always be optimized to achieve a better conversion rate and reel in bigger sales.
Listed below are three key changes that need to be made to a website in order to improve ecommerce conversion rates.
<User-Friendly Shipping and Returns Policy
There are some things that attract more customers and boost sales. One of them is free shipping. It is the best policy in terms of shipping. If that option is not available then at least the shipping policies should be clearly advertised to the customers prior to checking out. Consumers hate being surprised with last-minute additional costs and are more likely to abandon their shopping carts. It is therefore a good idea to highlight the policy on shipping well before check-out.
Another thing online shoppers look for is a fair return policy which gives them the confidence to make a purchase knowing they are not bound to live with an item they are not satisfied with. There may be a problem with the fit, size or defect in the product which can be returned immediately if retailers offer a generous return policy. These policies should also be outlined throughout the website in order to encourage buyers to complete their purchases. If customers have to dig deep to find the return policy they might get frustrated and leave the website.
The navigation on the website must be intuitive which means the items are arranged in a logical manner and easy to locate. The language should also be casual and similar to what everyday consumers use. The names of products can be changed but menus should not contain technical names which would only create further confusion and risks alienating potential customers.
Most ecommerce stores have a large variety of products and these products differ from each other in many attributes. This is where filters and refined search comes in to assist the customers and save them from going through pages and pages of results to find a particular type of product.
Compatibility with All Devices
The ecommerce websites should be optimized so they are compatible with all devices such as android, iOS, Windows smart phones and tablets. The layout and navigation can be altered to suit the smaller screens of a phone. It is also convenient when information is saved and auto filled to save customers from the painstaking task of writing down all the contact details and addresses again and again. The fields should also zoom in to allow easy typing and buttons must be big enough to easily access with thumbs.
4 Tools to Increase Conversion Rates at your E-commerce Store – Social Barrel (blog) – https://t.co/CGmuJVozS1
— Advertiser Summit (@theadsum) 29 de marzo de 2017