If you want to be successful in the eCommerce game and optimize your conversion rate, you need to develop trust amongst your target market. This is important because customers cannot physically see the product and thus need assurance that it will be as good as promised on the website. Since the website itself will never speak ill of their merchandize, you need to establish a place where your customers can write reviews for you. When potential customers read reviews from previous customers about the products on the site being good, they are more likely to purchase your items.
For this you can also partner with popular bloggers who usually write about the kind of things your website sells. These people already have credibility amongst their readers and when those readers see that your product has been reviewed on these popular blogs, they will more readily buy your items.
Not to mention, when a potential customer searches for reviews about your product online, they might come across the blogger’s opinion and be swayed to buy your product. Your credibility will boost up several notches.
When you use all of these techniques and integrate them into your website, you will see that the conversion rate for your website will increase drastically. It may take a little while but you will get there, you have to be persistent in your efforts. Remember, slow and steady wins the race!